Friday, April 27, 2012

Fifteen Million

It appears that the Brit stop-motion studio can't catch a break.
[Aardman's] films hit mild degrees of performance the whole way through, and Pirates! isn't going to be the movie to break that lackluster stride. ... The widest new release title won't help it much, either. At just over 3300 screens, Pirates! has roughly the same count as 2011's Arthur Christmas, a film that opened to $12m. ...

Weekend Projection: $15.6m (#3 on The Chart)

AC was well-reviewed but badly attended. Thus far, Pirates! is collecting equally strong reviews. Why this doesn't translate into higher box office, God only knows.

Maybe the globe just doesn't glom onto Brit humor.


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